Zero Budget Addicts

I’m really interested in the theory of Zero Marketing Budgets. Not why it’s done, but why it isn’t done more often. Don’t get me wrong, I love clients who like to spend money, but is it justified, or are they just doing the same as you did last time. Have...

What’s the world’s no.1 brand doing now?

Apple has spent US$4.7 billion on R&D in the automotive and related sectors. That’s more than the 14 largest vehicle manufacturers combined spent in connected car R&D. And it’s more than Apple spent on the iPad and iPhone R&D prior to their launch. I wonder what shiny new thing they’re...

Do social media numbers stack up?

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Status Update is the new Status Symbol

Kids today seem to be more interested in experience than ownership and having to share that experience to prove they’ve done it. Take Instagram for example, what a perfect way to update their experiences with others. It’s proof “I’ve been there” or “I’ve done that”. And that Instagram went from...