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A lot gets said about digital budgets versus traditional and the like. But why silo budgets? Shouldn’t it really be one budget, one strategy and one execution? The keyword is integration. Look at all channels and work out where your money gets it’s best ROI and go for it.

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Date: April 18, 2013/Category: Post Formats, Quotes/Posted by:  jervis@theparrot.com.au

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