Case study

David Jones launches new premium branded content platform with print magazine and app

The print magazine and app of David Jones’ new premium branded content platform, Jones launches today. Department store David Jones has launched the first issue of its premium branded content platform, Jones magazine. Published by Medium Rare Content Agency and edited by Deborah Bibby, Jones features highly-respected fashion director, Thelma...

The art of marrying offline and online

Over the last decade, marketing has evolved at an exponential rate. Some experts even go as far as saying that digital marketing has overthrown traditional marketing whereas others feel it is just the flavour of the season. Well the truth is, the two coexist harmoniously and work together to expand...