Case Studies

David Jones launches new premium branded content platform with print magazine and app

The print magazine and app of David Jones’ new premium branded content platform, Jones launches today. Department store David Jones has launched the first issue of its premium branded content platform, Jones magazine. Published by Medium Rare Content Agency and edited by Deborah Bibby, Jones features highly-respected fashion director, Thelma McQuillan, award-winning writers Mark Mordue, Noelle Faulkner and Dr Libby Weaver, as well as world-renowned photographers Simon Lekias, Jez Smith and Georges Antoni. Read more.

How Australia’s Top Liquor Retailers Use Catalogues To Improve Their CX

Liquor retailing is a $17.7 billion industry in Australia and marketing within the liquor sector is highly competitive and ever-changing. What was once television and outdoor media dominated, catalogue marketing has grown in this sector with great results. Four awards across the Liquor sector were on offer at the 25th ACA Awards this year with Dan Murphy’s the big winner taking the ‘Liquor’ category, however how is this industry using catalogues to engage customers? Read more!

How Agencies Are Using Catalogues To Great Effect For Aussie Retailers

As the retail industry celebrates the 25th Annual ACA Awards, Departments Stores were fighting to hold the titles of the most effective catalogue and letterbox marketing campaigns. It was a fiercely contested event, however Myer took the gong winning five Awards on the night. Read more here!

The art of marrying offline and online

Over the last decade, marketing has evolved at an exponential rate. Some experts even go as far as saying that digital marketing has overthrown traditional marketing whereas others feel it is just the flavour of the season. Well the truth is, the two coexist harmoniously and work together to expand your brand like never before. Read the whole story here!

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