Working together with the Australian Sailing we helped create a new campaign to encourage participation in sailing
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How Google Analytics ruined marketing
Creativity is what builds brands and sells products. And activities, not channels, generate ROI. But after Google Analytics defined “social media” and other channels as buckets, and therefore as marketing strategies, people have confused strategies and channels ever since. So remember the strategy, message and marketing collateral matter more than...
Is design simply a nice name for thinking about how stuff looks?
Why does it matter? Because psychology says what we see affects how we feel, act and in a sense who we are. Design helps create products, services and experiences that customers want. And if your design is better than your competition – well, you know the rest. If we look...
Don’t forget the ladder…
Remember your basic marketing training, and specifically the concept of positioning and the benefit ladder. The idea of the benefit ladder is deceptively simple. You start with whatever product feature you believe your product offers that is superior or different from the competition – a micro-camera fitted to a toaster...
Logo Design
Your logo is the first thing people notice about you so you want to be sure it creates the right mood and the right impression; personality is everything. Your brand may appear on a few platforms from print to digital, large or small, so changing it if it’s not working...
Retouching
Some examples of our high end fashion retouching that helped Finelines become a major player in the Australian lingerie industry. They sold their products through all the major retailers across the country. With careful attention to detail we created better imagery that highlighted the garments.
Print Advertising
A double page spread advertisement for a law firm that specialises in intellectual property. They have been helping Toy & Hobby businesses with issues relating to Licensing contracts.