Is design simply a nice name for thinking about how stuff looks?
What is design and why does it matter? Because psychology says what we see affects how we feel, act and in a sense who we are. Design helps create products, services and experiences that customers want.
It sounds simple, but it’s actually a high bar: the design must simultaneously achieve functional utility, emotional connection, and ease of communication, while fitting into customers’ broader experience.
It all begins with your strategy. When you have a clear direction and plan for your brand or product it’s much easier to tell your story.
Engagement through Design
Creativity is what builds your brand and sells your products. When you create a look, tone and feel you make a credible brand story that engages consumers.
The keyword is integration. Where will you get the best ROI? Look at all your channels and strategy and you’ll know where you’ll get the best return.